From Architecture to UX/UI: Designing
Scalable Systems That Empower Users
I'm Ingrid with 3+ years in UX/UI and a background in architecture, I’ve designed next-gen interfaces for Cupra and built scalable design systems that turn complexity into clarity and safety.
See how I shaped intuitive in-car experiences for Cupra’s next-gen cars.
See how I shaped intuitive in-car experiences for Cupra’s next-gen cars.
Systems thinking
Architecture background applied to scalable ecosystems.
Design Systems
I build reusable design systems with clarity and consistency for efficient collaboration.
User Focus
Research and iteration to create meaningful, human-centered solutions.
Automotive UX
Designing complex in-car HMI and infotainment platforms.
Designing Interfaces That Empower Drivers
Led the UX/UI design of Cupra’s next-gen infotainment systems, from ideation to launch. Created a scalable Design System that ensures clarity, safety and consistency across all in-car touchpoints, helping drivers make confident decisions on the road.
Explore the project
Alejandría: an Application to Help Students Find Their Vocation
Academic project: designed an app to guide students in choosing their vocation through clear flows, intuitive UI, and a scalable design system.
View Alejandria app
Casa Forn: Designing the Digital Soul of a Rural Guesthouse
Creation of the entire website of this holiday rental house, design of digital experiences for entrepreneurs, optimizing their online presence with attractive and functional interfaces for users.
Discover rural house case study
Selected Work
Each project tells a story of transformation, from concept to impact. Hover to explore the journey behind the pixels.
Process
Design is not just about how things look. It's about how they work, for everyone.
My process is grounded in empathy, strategy, and iteration. From discovery to delivery, I focus on understanding real user needs, crafting inclusive experiences, and translating vision into functional, human-centered products.
01
Discover & Empathize
Every project starts with understanding people, their goals, needs, and challenges. I dive into research through interviews, surveys, and data to uncover real insights. This helps me design experiences that are meaningful, relevant, and inclusive from the start.
02
Define
I bring teams together to align on goals and priorities. Using insights from research, I create personas, journey maps, and design principles that guide the project with clarity and purpose. This sets a strong foundation for user-focused, inclusive design.
03
Ideate & Prototype
I explore a wide range of ideas to solve the right problems. By prototyping early, I can quickly test and refine key flows, making sure accessibility and usability are built in from day one. Creativity and practicality go hand in hand here.
04
Test & Iterate
I test with diverse users, including those with different abilities and assistive technologies. Their feedback helps me spot friction points and improve the experience. Each round of iteration makes the product smoother, clearer, and more inclusive.
05
Implement & Deliver
I work closely with developers and stakeholders to bring designs to life. I provide detailed specs, documentation, and design systems that support scalability and accessibility. The end result: a product that looks great, works beautifully, and includes everyone.
Process
Design is not just about how things look. It's about how they work, for everyone.
My process is grounded in empathy, strategy, and iteration. From discovery to delivery, I focus on understanding real user needs, crafting inclusive experiences, and translating vision into functional, human-centered products.
01
Discover
Every project starts with understanding people, their goals, needs, and challenges. I dive into research through interviews, surveys, and data to uncover real insights. This helps me design experiences that are meaningful, relevant, and inclusive from the start.
Ideate & Prototype
I explore a wide range of ideas to solve the right problems. By prototyping early, I can quickly test and refine key flows, making sure accessibility and usability are built in from day one. Creativity and practicality go hand in hand here.
03
Define
I bring teams together to align on goals and priorities. Using insights from research, I create personas, journey maps, and design principles that guide the project with clarity and purpose. This sets a strong foundation for user-focused, inclusive design.
02
Test & Iterate
I test with diverse users, including those with different abilities and assistive technologies. Their feedback helps me spot friction points and improve the experience. Each round of iteration makes the product smoother, clearer, and more inclusive.
04
Implement & Deliver
I work closely with developers and stakeholders to bring designs to life. I provide detailed specs, documentation, and design systems that support scalability and accessibility. The end result: a product that looks great, works beautifully, and includes everyone.
05
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
UI designer
UI designer
UI designer
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
Accesibility
Accesibility
Accesibility
Experience
Experience
UX/UI designer HMI
UX/UI designer HMI
Edag Spain
Edag Spain
2022 - 2024
2022 - 2024
Product designer
Product designer
Freelance
Freelance
2021 - 2022
2021 - 2022
UX/UI designer Mentor
UX/UI designer Mentor
Nuclio Digital School
Nuclio Digital School
2021
2021
Architect
Architect
SPG
SPG
2018 - 2021
2018 - 2021
Blog
Let’s create something meaningful together 🚀
I’m always happy to talk about UX, design, and new projects.
Feel free to reach out!
Let’s create something meaningful together 🚀
I’m always happy to talk about UX, design, and new projects.
Feel free to reach out!